Sunday, May 24, 2009

Goals shape the present, not the future.

You have a goal you’ve been putting off.

You want to do it some day.

You’ve been meaning to take real action on it, but could use more motivation.

Let it go. It’s a bad goal.

If it was a great goal, you would have jumped into action already. You wouldn’t wait. Nothing would stop you.

Goals are not to improve the future. The future doesn’t really exist. It’s only in our imagination. All that really exists is the present moment, and what you do in it.

Judge a goal by how well it changes your actions in the present moment.

A bad goal makes you say, “I want to do that some day.”
A great goal makes you take action immediately.

A bad goal is foggy, vague, and distant.
A great goal is so clear, specific, and close you can almost touch it. (This is crucial to keep you going.)

A bad goal makes you say, “I’m not sure how to start.”
With a great goal, you know exactly what needs to be done next. (Even if just a phone call.)

A bad goal makes you say, “Let me sleep on it.”
A great goal makes you say, “I can’t sleep! I was up until 2 doing this, then got up at 7 to do it some more.”

A bad goal makes you say, “That’d be nice.”
A great goal makes you say, “Oh my god! Yes! That would be amazing! I can’t wait!

A bad goal makes you say, “I’ll do it as soon as I do this other stuff.”
A great goal is so interesting and important that you can’t be distracted.

Some goals seem great. They impress your friends (“I’m going to bike across India”), satisfy an old wish (“I want to go into space”), or are good for you (“I’m going to lose 30 pounds”). But unless it changes your actions, right now, it’s not a great goal. Find another variation that excites you.

Lastly, remember that the daily actions have to be exciting, too. “Speak fluent Italian” may sound nice, but “take Italian lessons an hour a day for two years” has to excite you just as much, or you’ll never stick with it.

--Derek Sivers

Adding Gadgets To Your Blog

Adding GAGETS: HTTP://WWW.YOUTUBE.COM/WATCH?V=-OVRIXN9MAS

Nostalgia is a basic human emotion

Kodak created a billion dollar industry by giving people a tool to feed their nostalgia. We don't take pictures because we want to know what we're seeing now... we already know that. We take pictures because it makes us feel good to know that years later, when nostalgia for that moment comes around, we'll be ready.

Marketers spend a lot of time on other emotions... joy, love, jealousy, insecurity, greed... but nostalgia gets overlooked. I think that's an opportunity.

Aside: when you're doing something important, like launching a big project, or a new company, or running some sort of campaign designed to change things, keep a scrapbook. Not a note book, a tool for writing down facts. A scrapbook. Include photos and quotes and clippings and events. Two reasons. First, you'll be glad later (I still have scrapbooks from some of my previous projects) and more important, because it will remind you that you're doing something important and that time is precious.


--By Seth Godin

New blog!